Category Archives: Business

Business with a special emphasis on Small Business. How to set up businesses, idea generation, and diverse topics focused on that niche area.

The Market always exists


She’s got a great business idea out of her culinary skills. While most of us keep defaulting to already existent menu templates to prepare special dishes especially for special occasions, she has the gift of coming up with unique recipes that are based on the actual tastes of an individual.

Lisa (not real name) has been at this game on a voluntary basis for some years now. Friends and family all tell her how marvelous she is at coming up with unique surprise recipes. At the same time, she has always been bothered by the fact that she has no ‘side hussle‘ (personal business) she can call her own or even fall back to in the event of being relieved of her job. Eventually she figured out that instead of trying out what she didn’t know like; setting up a baby clothing shop, operating a Mobile Money outlet and Events Decoration, she was better off doing something that came easy with her and that she loved from first principles.

She then begun prospecting the market and trying to find out what clientele base lay out there. She talked to some people and while they found the idea interesting, there was no ‘effective demand’ generated. She needed to get people to start paying for her services if this business idea was to make sense. That’s when she came for advice.

After a detailed discussion, her key challenges lay in two areas;

  • Reaching out to a wider base of potential customers

  • Getting people to actually pay for her services

Reaching out to a wider base of potential customers seemed such an uphill task considering that she had been trapped in the traditional mindset of customer acquisition. She complained of lack of money to market herself at events e.g. through printing fliers and the word of mouth approach wasn’t yielding the expected results. This is when I probed her presence on Social Media and how much impact it has on her and her community of friends. To my surprise, she turned out to be an avid Social Media user with Twitter, Facebook and Instagram taking the lion’s share of her time. With over 7000 followers/friends across the three networks, she had such a rich resource to tap into. When we reviewed her communication, it was always responded to by the friends/followers. Unfortunately, she had never imagined Social Media to be a business tool for her nascent business idea. My advice to her was to utilise this network of friends online and start tickling their interest through a number of different approaches aimed at suiting the different networks. Instagram for example would be good for her to profile photos of her prepared foods while Facebook can be used to generate discussions on her recipes and even highlight some of her satisfied customers.

Then came the challenge of getting people to pay for her services. Changing from a pro bono arrangement of service offering to a paid one is always a challenge since it has a lot to do with mindsets of the people. On this one, following a lot of debate, we agreed that among others she’s going to have to do the following:

  • Brand herself in line with the service she wants to offer. This she can do through physical networking with people, talking about what she does, carefully crafting posts for her online community aimed at promoting her new found brand among others.

  • Opening up a blog that she can use to share some recipes with the rest of the world as well as stories of how she has approached various requests for her services and how things turned out.

  • Client Recommendations. She can seek these recommendations from those she has already offered services and profile them on her blog, and through her other social media outlets like Facebook.

  • Formalising of her communication to potential clients. Verbal or carelessly written communication has a way it doesn’t elicit the right responses from potential clients. There is a need to make it formal and straight forward in order to show that you’ve got what it takes. The middle class who seem to be the major target of her business dwells a lot on formality.

Are you out there procrastinating over a business idea and thinking you might not have customers? The customers are always there. You just need to look around you. From family, to friends and eventually to the unknown people out there, you can grow your idea into a business that thrives.

Package attractiveness plays a key role in the Supermarket product sales.

Super Mukene on a Supermarket shelf

I did the same for my Silver Fish (Mukene) business which started off by providing the products to my brothers, sisters, aunties, cousins and friends only to later get into the supermarkets after perfecting. We’ve now been at it for Six years.

Wake up / Zukuka !!!

Entrepreneurship shouldn’t be a ‘Retirement’ activity


He is one of the few old time friends I have found, still actively employed but with a very clear plan for his future. While most 30 to 40 something employees are clueless about their next steps, he is very clear about the academic achievements he wants to notch up in the next six years and when he plans to retire.

As a strong believer in retirement, he plans to retire at 55 years and then maybe become an entrepreneur. This is the point at which we diverted in thought.

First and foremost, I don’t believe in retirement as most people view it i.e. stop working and start spending your savings till you die. Secondly, I don’t believe entrepreneurship is best kept for ‘retirement.’

Why don’t I believe in retirement?

Dictionary.com defines retirement as “the act of retiring or of leaving one’s job, career, or occupation permanently, usually because of age.” We have been brought up to believe that in life, you have to be one thing and remain defined by that. Someone who studied engineering and practices it will always be regarded as an engineer all his life and if he came up and introduced himself as a Poet or Farmer, eyebrows would be raised.

Why should one leave their profession permanently only to do nothing? This is one of the reasons many retirees die early. I have seen a number of retired elderly people whose bodies turn into customers of all nature of diseases due to being idle after years of having a steady regime of programmed activity. A move towards engaging them physically and mentally tends to reduce the ailments they suffer from.

I also believe that retirement from one profession should be heralded by entry into another. This is what lifelong learning and working is all about. It encourages re-invention and pursuit of passions that one could have put on hold earlier. I for one do have a passion for astronomy. While I never had a chance to study it in detail in my yester years, I have promised myself to one day engage in full scale astronomy. As to whether I’ll go to class to achieve this or be a self taught astronomer, I don’t really care, but I will, one day. I have already been able to acquire a Telescope and a few books on the subject matter and I believe that am on my way to re-igniting that passion at the right point in time. So, when you meet me ten years from now and I introduce myself as Astronomer James Wire, don’t fret. Now you know am working on it.

So, in my vocabulary, retirement as defined by the dictionary doesn’t exist.

Entrepreneurship isn’t merely a retirement package

I have met many whose fuzzy idea of their retirement is ‘doing business‘ or conveniently referred to as ‘entrepreneurship.’ While I mentioned in this post that you can make it at any age of life, there are usually a couple of challenges in business that get magnified as you grow older. Some of them could be;

  • Diminishing range of business opportunities. As one grows older, the kind of businesses they can engage in tend to become limited. Those that usually require physical aggression and mobility tend to be a No Go for them. Even when they may try to employ others to do the donkey work, the level of involvement of the visionary in a start-up is such that you cant avoid these intricacies at least during the first year or two.

  • Technology allergy. Most times elderly entrepreneurs tend to be averse to newer technologies and that could be the game changer in their business. Imagine trying to do global business today without email, it’s a disaster. For people who grew up without much exposure to the new technologies, trying to embrace them at this late stage may prove a challenge and hence lead to failed business.

  • All-Round Knowledge. You have had a 30 year career in the Production Department of that company. Grew up in the ranks till you probably headed the department or even became a director in the company. The time has come to be off loaded and you are attempting your first ever start-up. Chances are, you’re likely to draw onto your corporate world experiences to run the new outfit. While some ideas may work outright, others are likely to fail due to the unique nature of start-ups. A number of start-up ventures do require one to have all-round knowledge of business operations. So, if you were in production and never took time to understand how company finances run, marketing and sales, human resource among others, you are likely to face a very rough time ahead. Figuring out these issues at an advanced age may require a lot more effort than when you’re still relatively younger.

  • Being flexible. As we grow older, our ability to be flexible tends to diminish. Business tends to require a flexible mindset considering that markets can be quite fickle. What you prepared in a business plan may have to change overnight due to a sudden event affecting your intended market. Let’s take the example of someone who had just gone into Chilli farming in Uganda as a result of the vast European Union market that had been promised by the exporters. A few weeks ago, the Government of Uganda had to come up with a self imposed ban on such produce to the EU due to quality control challenges among the exporters. As a new farmer who was banking on Chilli, you definitely needed to change tact immediately.

One of the proprietors of Rena Beverages is a Medical Doctor who found his passion in Food Processing.

One of the proprietors of Rena Beverages is a practising Medical Doctor who found his passion in Food Processing. This, he says is his retirement package.

My advice first and foremost therefore is for one to cease having the retirement mindset as it is known today and instead consider the ability to professionally mutate as they navigate through life. You can be something different tomorrow for as long as it’s one that you are passionate about.

On entrepreneurship, I do advise that one start NOW and not wait till they have been retired from work. There is a level of maturity you are likely to attain under the safety net of your current employment thereby preparing you better for the after ’employment’ entrepreneurship terrain.

Finally, Entrepreneurs never retire.

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