Tag Archives: James Wire

COVID-19, Throw the Cow over the cliff


The advent of the COVID-19 disease has redefined numerous things in our lives over the past 20 months. It has not only led to massive unemployment and the shut down of businesses but also a drastic change in the world view of many.

A friend I talked to recently intimated to me how his employer had not been in position to pay salaries as expected for 8 months now. The company he works for is a respected software development company.

This reminded me of the adage “throwing the cow over the cliff” that emanates from the story of a Philosopher who was strolling in a remote area with his disciple. They came across this family living in a dingy house all dressed in ragged and dirty clothes. On asking them how they manage to survive, they pointed at the cow and narrated how it provides for their daily milk supplies which they use at home as well as barter for other commodities at the nearby town.

Upon departing, the Philosopher tells his disciple to go get that cow and push it over the cliff. The disciple apparently filled with sympathy thought that was a very heinous act but had to do as he was told. Despite his rumblings, the Philosopher never went ahead to explain why.

This experience haunted the disciple so much that many years later he decided to secretly go back alone and check on this family. On reaching the place, he found a big farm with all sorts of amenities, tractors, a big farm house, storage silos, a new car parked in the yard among other things. He quickly knocked at the door and asked the gentleman who opened where the ragged family that once owned that place had gone.

The gentleman responded, “They still own the place. Well, we used to have a cow, but it fell over the cliff and died,” said the man. “Then, in order to support my family, I had to plant herbs and vegetables. The plants took a while to grow, and so I started cutting down trees to sell the wood. Then, of course, I had to buy saplings to replace the trees. When I was buying the saplings, I thought about my children’s clothes, and it occurred to me that I could perhaps try growing my own cotton. I had a difficult first year, but by the time harvest came around, I was already selling vegetables, cotton and aromatic herbs. I had never realised how much potential the farm had. That cow dying was a bit of luck really!”

We have been led to toe the line that reassures us that for as long as we have an assured salary per month, nothing else beats that. This has even made many not look beyond the horizon. I keep coming across the “get me a job” mentality that is rife in society. Not that it is bad but it serves a purpose for a limited time and thereafter it is prudent upon someone to widen their prospects.

Today I speak to you that has notched ten years plus as a celebrated corporate. Dig into yourself and compare yourself to that “poor family” that relied on a cow to live a wretched life. What do we learn from the story?

The family was content with poverty because it was comfortable with the status-quo that gave it certainty. You may be in your own form of poverty (not necessarily financial) and have never woken up to the fact that there is alot more in you. Maybe you have failed to tap into numerous skillsets that lie latent currently. Probably you have failed to tap into networks at your disposal, and much more.

The philosopher came across them with his disciple and within a flash, assessed the family’s problem. The Mindset. I bet people have walked into your life, spoken a few words and left you flabbergasted and at times confused as to whether you are capable of toeing the line they have proposed. Ask yourself deeply, “What is my mindset?”

I was once shocked to listen in to a conversation a friend of mine running a recruitment firm and heard him speak to a prospective client that had once worked for a leading Government parastatal where she earned not less than UGX 80 Million monthly in salary and benefits for nearly ten years only to leave after so much intrigue. She sounded desperate for a new job. Did she need a philosopher in her life?

The poor family woke up one morning only to find that their prized possession that kept them alive thus far had died. Like COVID-19, you were taken by surprise when your employer begun reviewing the payroll, employee structure among other moves aimed at scaling down. You probably lost your job and are stunned like a puzzled sheep or your perks have grossly been reduced and are finding it hard to even survive. You ask yourself, where will School Fees come from? How will you afford to pay that hefty rent? How will you pay the Golf membership and maintain the routine of members? How shall you pay up that bank loan you got to buy a car/land/house?

Like this poor family, you probably think it is the end of the road. I am here to tell you that it is the beginning of the road instead. The poor family quickly begun making the requisite adjustments. There was a conversion of profession from animal rearing to crop growing as well as lumbering. This definitely required re-skilling, something that is hard for adults to do usually but when s**t hits the fan, you ought to do what you ought to do.

We all have Cows that need to be thrown off the cliff if we are to achieve those dreams we harboured right from our youthful days. The start is hard and like the poor father stated that he had a hard time in the first year, you too should not expect everything to flow smoothly. There is going to be a moment of walking on thorns but when the harvest starts rolling in, you’ll be all smiles. Remember, there is no sweet without sweat.

This reminds me of a flamboyant marketeer that once worked with one of Uganda’s leading Telecom companies (Every Where You Go) close to eighteen years ago. This then young man was the perfect embodiment of his company’s brand. He was always the subject of the only available gossip column then in the New Vision called ‘Have You Heard.’ He was every babe’s dream guy simply because he had the money to flaunt around, a big company guzzler to drive anytime he wanted to and the assurance of a salary many could only dream of. One day, he went on leave and in his absence, quite some dirt was uncovered of his underhand dealings. Upon returning to office for work, he was gently requested to hand over all company property in his possession and just like that, he fell from Grace to Grass. Walking out of his employer’s air conditioned building, he looked for the next boda boda (motor bike) to take him back to his upscale rented residence. Out of the blue, he fizzled into obscurity, never to be heard of again.

This marketeer’s story is one of a cow being thrown over the cliff but it’s ending is full of uncertainties. The difference between him and the poor family is that this then young man probably never had as much thirst and desire to survive and overcome his predicament when compared to the poor family. However, maybe he has re-invented himself after these nearly two decades, if he is still alive.

You might be in a similar situation, COVID-19 has messed you up big time, on the other hand, you’ve wanted to make that move, you know too well that the job you are doing only enables you slide through life with a smile but deep inside your heart, you would rather be elsewhere.

Don’t deny yourself and your heart’s desires because you are definitely going to regret in future not having taken the step at the time when it mattered most.

As one of the soft drink companies says, You Only Live Once (YOLO). The scare of not being able to meet your bills might over weigh your desire to pursue your first love but am here to encourage you and tell you that COVID-19 is giving you a good opportunity to BITE THAT BULLET. The challenges you are likely to face are part of your future story since you can’t have a testimony without a test. Everything is being redefined from the way we do business to the way we solve problems.

I know that for you to read this far, you have definitely considered throwing the cow over the cliff before but backed out. This is your time, this is your day this is your season. Discover your unlimited potential, THROW THAT COW OVER THE CLIFF !!!!!

Wire James
Twitter
@wirejames
Email – lunghabo@gmail.com
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Generational Wealth – Take note of it


Generational Wealth is defined as Wealth/Assets passed on from one generation to another i.e parents to their children or grandchildren.

Wealth is also defined as An abundance of valuable possessions or money.

Those of you reading this article today are either parents with children who you expect to continue with your legacy when long gone or children with parents who are still fending for you while a third category is the in between like me who are both parents but still with parent(s) around too.

Wealth is usually perceived from the aspect of financial resources but it can also be educational, spiritual, intellectual, skill among others.

My focus is on those young men and women out there whose parents have some resources available for them to kickstart life. I see many of them taking this wealth for granted and largely being proud of what their parents have achieved as opposed to seeing how to grow that wealth to the next level.

There is someone whose father is very rich and owns one of the biggest poultry chicks companies in Uganda that competes head to head with Ugachick and Kenchick. Upon leaving University, the father placed him in the business and had his sights set on him to grow into the business and later take over. Within 2 years after university, the guy decides to follow the bandwagon of pursuing kyeyo abroad. I’ll honestly tell you that he has not had much impact in his life and that of those around him like he would have, had he chosen to continue with the initial line of his father.

Some of you reading this have deliberately chosen to settle for measly jobs just because they give you a better profile in society. You proudly speak with a lisp saying, “I work with XXX Bank” or “I am a Customer Service Agent with YYY Telecom and you ignore the 20 something rice acres your father has in Butaleja that need simple management to rake in not less than UGX 60 Million every four months. With your education, you can get into value addition and eventually earn 50% more than the above estimate. Within a span of 10 years, you will have grown your father’s business from 20 acres to probably 40 acres and that automatically implies greater income for you the individual as well as guaranteeing the education of all your siblings with ease.

Haji Naleba a big Rice farmer from Butaleja district had a hard time handling revenues from the rice farm and one day chose to place one of his sons Ahmed Naleba to be in charge. Ahmed had just returned from some studies and with his intervention, within a year, Haji was able to buy a brand New Tata Lorry loan free using farm revenue. This is something he had never believed he could do, never mind the son eventually left the operations (that is a story for another day.)

I therefore implore you to always look at building upon what came from your parents and ensuring that it multiplies. Many children upon the death of parents prefer to scamper and subdivide all that was left in order to sell it off and call it a day but that is small mindedness. If such assets remain as a collective to benefit all family members, they provide a cushion for future generations.

One of the reasons my industriousness was limited from the time I started working was the need to first guarantee my survival (It’s also the reason many are still stuck in employment despite the brilliant ideas they have). I had to first ensure I had food to eat and a roof under which to sleep (never mind that I lived in a leaking house at one time and would sleep standing whenever it rained.) This made me vow to ensure that my children will never have to worry about the basics of survival and instead invest their energies in pursuing greater goals. This is where our peers in developed countries have an advantage.

Steve Jobs had a garage he could work from when starting Apple and was assured of a meal and at worst a bed at home.

Bill Gates’ grand father was William Henry Gates who was a Furniture Store owner, his father who passed away last year was William Henry Gates II (Bill Gates Senior) and was one of the most highly accomplished attorneys in the USA. It is not by mistake that he is among the richest men in the world today. He built upon the networks of his parents to access huge companies like IBM while starting up.

In Uganda, a similar scenario is playing out with the Madhvani family, Uhuru Family, and I am having a big problem identifying an indigenous Ugandan family that fits the billing (forget the thieves we know).

For Uhuru, I witnessed while in my primary school at Buganda Road, Salim Uhuru the current proprietor of Uhuru Restaurant would run to his father’s restaurant after class to serve food, wash plates, collect money etc as we looked forward to eating mangoes and beating dogs while walking back to Naguru Estate. The father eventually passed on the business to him and it has grown over the years.

In conclusion, real wealth (forget the cosmetic wealth of the so called smart guys who are actually thieves donning makeup and lipstick) actually grows from generation to generation. Hence the need to seriously work towards building generational wealth.

What is your view?

Wire James

Business and Technology Consultant

Twitter – @wirejames

https://wirejames.com