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Ten Reasons why Uganda is the Most Entrepreneurial Country in the World


Richard Branson shared an article on Uganda being the leading Entrepreneurial country in the world. I had earlier on written an article on the same subject having read the report made by the UK networking group Approved Index.

The Freedictionary.com defines an entrepreneur as; “A person who organises, operates and assumes the risk for a business venture.” Branson’s post generated quite some debate on twitter and it’s on that basis that I now share the Ten reasons why I believe Uganda is the most entrepreneurial country in the world.

  1. Everyone knows someone intending to, starting up or running a business. I say this with confidence and pride. Nearly all Ugandans employed or not, young or old will be able to point out themselves or someone else they personally know who is involved in some form of entrepreneurial activity. These could range from semi commercial farming, petty trade, service provision, speculative dealings all the way to complex operations involving high end logistics. Quick example, look at how many homes in Kampala have their backyards converted into chicken coops.
  2. There are very few jobs. With very many graduates in various fields being churned out annually through the education system, we have too many Ugandans vying for very few jobs. Many Human Resource practitioners tend to complain about the hoard of applications they get whenever they advertise for jobs. In a certain instance, a particular position in a telecoms company received over 3000 applicants when only one person was to be selected. This scarcity of jobs leads to many of the ‘unemployed‘ to moonlight in business as they look out for opportunities in the employment world. It could partially explain the high closure rate of these enterprises within the first few months or years of operation since when a job presents itself, most are inclined to quit business.
  3. Salary is never enough. In a country that has no minimum wage, the employees are usually at the mercy of the employer to determine their pay. The biggest hit category are the non professional staff like casual laborers, part time workers among others. Government employees too tend to be hard hit due to their low salaries with an ever increasing cost of living. This leads many to always ensure that they start up a small side business aimed at guaranteeing the daily cash flow demands to meet living expenses.
  4. No safety in employment. As a country with very weak labour laws and heavily compromised trade unions, it’s common knowledge that employers especially in the private sector can sack employees with little or no consequences to be faced. This feeling of nakedness among the employees has created a need for ‘insurance’ which is exhibited through the side businesses that the average employee has to have. In the public sector, the gross obsession for patronage makes the tenures of most staff members highly dependent on who the head of the organisation is at that moment in time. Any change means a likely clean up of the organisation’s staff. This uncertainty among public officials leads to their increased zeal to engage in private business.
  5. Stock What? Stock Exchange. The average Ugandan hardly knows about the stock exchange and how it operates. Even the few that have tried to participate in it get bogged down by the load of things required to be a participant. Buying shares in publicly listed companies is largely a preserve of a small fraction of the elite with most people feeling comfortable investing their money in ventures that they have a lot more control over. Those that have invested in stocks usually do it with the long term in mind.
  6. Glorification of Business. Over the years, being a business man/woman has become something of good repute and in many cases gives one more clout than the traditional professions that we used to look up to like being a Doctor or Engineer. The media is always awash with stories of successful entrepreneurs, the recent drive of a private sector led economy has only increased the admiration many have towards doing business.
  7. Abundance of opportunities. The country still has an abundance of stuff to trade in or services to offer with little or no innovation requirement. Most sectors of the economy are virgin and could do with much more participation. Take Agriculture as an example, the ever increasing rural-urban migration is putting a strain on the ever decreasing number of farmers available to supply food to the urban centres and this coupled with demand from neighboring countries like South Sudan, DRC, Rwanda and Kenya has seen food prices soar over the last 5 years.
  8. Absence of Oligopolies. Wikipedia defines an Oligopoly as a market form in which a market or industry is dominated by a small number of sellers (oligopolists). Apart from the Telecoms sector and precisely for Voice and Data business, most other sectors in the economy don’t have oligopolies. There is potential for numerous small players to still operate and make meaningful business. Across the border in Kenya, in the diary sector for example, Brookside Diary by the nature of its operations can’t easily enable a new entrant to survive. However, in Uganda, despite there being two large players in the market, there are numerous smaller players that have opened up in the past few years and they are performing better than expected. We also have the category of milk businesses that sells door to door and it too is thriving.
  9. There is room to risk. Most people are pushed away from entrepreneurial pursuits due to the fear for risk. Risk translates into many possibilities among which are; lack of money, failure to afford shelter, food, clothing, family/home needs among others. One thing that is common in our social fabric is the fact that most Ugandans have a place to call a village (country home or place). In these villages we usually have access to land or even free accommodation that doesn’t require one to pay rent regularly. In the village, food is hardly bought with most coming from the gardens. So, what is the worst that can happen to me if I failed to make it in the big city? Retreat to a rural life and sort myself out there. If one is a rural based entrepreneur, they are able to take the risk due to this assurance of an abode. Compare this with a Kenyan friend I knew while at university who was born in Nairobi City, her parents were born there too and they never had a place to call village. She had to make it or die trying. She confessed that it is such fears of ‘no where to go’ that made her settle for a job that guarantees a monthly stipend. It may not be much money but it’s predictable hence providing the comfort zone that she needs.
  10. Low entry requirements. For most sectors of the economy, the bar of entry is quite low and thus gives many a chance to try out their luck at business opportunities. Due to failure in one way or another to enforce the regulations in place, people are able to commence entrepreneurial ventures at minimal costs. Take the case of a restaurant, while in developed countries one might need to get all sorts of clearance permits and ensure availability of set basic facilities, a Ugandan could very easily start by cooking food in their home backyard and delivering already served plates to offices during the lunch hour.
Roadside fruit vending entrepreneur, Tirinyi Road, Eastern Uganda.

Roadside fruit vending entrepreneur, Tirinyi Road, Eastern Uganda.

When you travel around the country, you see the buzz of entrepreneurial activity in urban and rural areas. Take an example of your journey from home to work, notice the roadside entrepreneurs selling seedlings, flower pots (designed in different styles), lockup shops dealing in airtime and simple electronics, mobile grocery salesmen, transporters (boda bodas, bicycles, 3-Wheelers) of various household commodities destined for the customers, cars cum sales shops with open trunks displaying products like herbal soaps and traditional medicines for sale, plastic container dealers, motor garages, the list can go on and on.

Now you know why year in year out, Uganda is always featuring among the top most entrepreneurial countries in the world.

Ugandans – Most Entrepreneurial in the World


The Observer newspaper made a facebook post on Uganda’s entrepreneurship ranking based on a report by a UK based business Networking Group, Approved Index which placed Uganda as the most entrepreneurial country in the world.

The comments that followed rendered me momentarily numb. Here I was seeing Ugandans diss their country like it’s worse than any trash one could ever come across. Some of the notable comments I read are pasted below verbatim;

Lukoda Ibrahim: thus rather embarrassing than interesting to read coz am sure whoever did the study doesnt know Uganda properly

Edward Ssalin: Its The Fact But Selling Sugar Canes And Tomatoes On The Road Sides Is That Really Enterprenuership?! Be Serious For Once Guys!

Odwee Sam: Uganda Bureau of Statistics is the only credible entity to come up with a conclusive statistics on this data,basing on the National Household Survey 2013,this ranking is a hoax!

Kyazze James: I daught if It’s true , but what kind of business do they run just hawk g nuts and tomato stalls? Capital of 10000 and you call that business.

Yosa Braxton John: World Econ Forum How Much Bribe Did U Take So As To Come Out With Such A Broad Dayilte Lie?

K Vian Neutron: well i guess opening up a MOBILE MONEY stall is that entreprenual….why dint i think dat at 1st?..Oh Gosh!!!

Samson Muwanga: It maybe true bt what are de returns? Majority are small businesses bt taxed heavily leaving de proprietors with nothing to take home.

Timothy Champion Atwiine: Chapati, hawking nsenene, hawking boiled eggs, bicycle bodaboda, digging people’s gardens…etc…we’re indeed entrepreneurial

Denis Rinda: I’m not sure if I should be happy. Highest ranked entrepreneur but Poorest nation.. No need to get high

Not only did I sense an attitude of lack of self belief but quickly realised that some Ugandans are still trapped in an elitist vacuum that tends to denigrate certain work activities thereby identifying them with failures. Take the example of a sarcastic statement like this, “Chapati, hawking nsenene (grass hoppers), hawking boiled eggs, bicycle bodaboda, digging people’s gardens…etc…we’re indeed entrepreneurial.”

My favourite Rolex guy, based in Buikwe Town Council

My favourite Rolex guy, based in Buikwe Town Council

I wonder what century such a character is living in. As an educated person who has time to schmooze with facebook, doesn’t he have the least appreciation that one can start off by having a roadside Chapati stall and later operate a chain of such stalls all over the city offering a much sought after brand?

To avoid engaging in pedestrian commentary, I decided to download the report and flip through it. Based on the criteria used and findings got, indeed without doubt Uganda deserves the position. However, to avoid being distracted by mere semantics of being considered Number One in the world, I tried to dig deeper into what the various metrics evaluated mean to us and what we can draw from the findings as individuals and Government of Uganda.

The Global Entrepreneurship Monitor survey monitors entrepreneurial attributes and activities both individually and globally. It tracks business dynamics by capturing the rate of established businesses among the adult population and the rate of discontinuation of business.

Uganda was classified among the Factor-driven economies.’ This is where countries compete primarily on the use of unskilled labour and natural resources and companies compete on the basis of price as they buy and sell products or commodities.

The study reveals that in factor-driven economies especially African ones, starting an entrepreneurial venture is seen as a good career choice, it offers successful entrepreneurs a high status and there is a lot of media attention for entrepreneurship. Just look at the New Vision’s Pakasa initiative and the multitudes of followers it commands.

A study of individual attributes among Ugandans pre-determined matrix revealed the following scores;

Perceived Opportunities; This is the percentage of individuals aged 18-64 involved in any stage of entrepreneurial activity who see good opportunities to start a business in the area where they live. A score of 76.9% was achieved putting Uganda in the lead of all countries involved in the study. Sweden follows at 70.1%.

The learning point from here is that the Ugandan mindset is one that has been driven over the years towards opportunity identification. This could have been caused among others by the high unemployment rate, poor job security and perceived lack of Government interest in addressing the joblessness situation. Essentially amidst all these challenges, the society is indirectly benefitting by readjusting itself towards being solution oriented.

What can Government do? Ride on this mindset, publicise and create more opportunities targeted for the local audience. The same effort being put into selling the country to international investors should be directed towards local investors.

Perceived Capabilities; This is the percentage of individuals aged 18-64 involved in any stage of entrepreneurial activity who believe they have the required skills and knowledge to start a business. At 84.9%, Uganda is the runaway leader in this category again followed by Jamaica at 81.2%.

Lesson learnt from here is the self belief many Ugandans have. They may not have the advanced degrees that the small elitist workforce seeks comfort in but they know that they can do something for themselves and survive for starters.

What can Government do? Carry out a study on the skills gaps across the entire spectrum of our populace and make efforts to impart those skills to the interested public through specialised trainings or integration into academic curricula.

Fear of Failure; Is the percentage of individuals aged 18-64 involved in any stage of entrepreneurial activity who report that fear of failure would prevent them from setting up a business. Once again, Uganda scores the lowest rate of 12.6% closely followed by Panama at 14.6%.

This implies that the majority of Ugandans are less fearful about engaging in a business venture. While they may not have the guarantee of success, they still are willing to give it a shot. Could this be driven by social factors like the media publicity around entrepreneurship, likely respect to be attained or the seeming lack of alternatives that leaves one with only bold choices to make? Another silent factor could be our family setup where most people have a family setting to fall back to. In case you bungled up, you are likely to fall back to your parents or uncles or aunties for salvage. I have been to India and seen people who have practically no where to turn to in case things went sour. This reduces their innate ability to take risks and leads them to prefer predictable stability even when it comes at the cost of pursuing their passion.

Entrepreneurial Intentions; This is the percentage of individuals aged 18-64 involved in any stage of entrepreneurial activity who are latent entrepreneurs and who intend to start a business within three years. Uganda again scores highest at 60.2%.

These intentions are highest among factor driven economies like that of Uganda and lowest in Innovation driven economies like those of the EU and North America thereby reinforcing a pattern that has been observed that starting an own business is dominant where other options to provide income for living are limited.

From just these matrix alone, it is evident that there is a trend in Uganda towards being an entrepreneurial society and despite the level of operations or type of businesses we may boast of, the fact remains they are business ventures.

A further analysis was done on the motivation for Early Stage entrepreneurial activity (TEA). This was defined as the “percentage of individuals aged 18-64 who are either a nascent entrepreneur or owner-manager of a new business.”

35.5% of Uganda’s adult population is involved in TEA coming only second to Cameroon at 37.4%. However, of more interest is the actual composition of this grouping. Of these Ugandans involved in TEA, their motivations for joining are broken down as follows;

Necessity Driven; Is the percentage of individuals involved in early stage entrepreneurship who claim to be driven by necessity (having no better choice for work) as opposed to opportunity. An obvious example could be that lady who chooses to sell groundnuts and assorted snacks by the roadside having failed to get employed by any one. Another vivid one that is common lately is the university graduate who decides to hawk merchandise after having failed to get a job and yet needs to look after himself or even younger siblings.

18.9% or people involved in Early Stage Entrepreneurial activities in Uganda fall in this category. I actually thought it as much higher but then again, here we are faced with researched statistics.

Opportunity Driven; Is the percentage of individuals involved in early-stage entrepreneurial activity who claim to be purely or partly driven by opportunity as opposed to finding no other option for work. This includes taking advantage of a business opportunity or having a job but seeking better opportunity. Of obvious significance here are the various people you find who have quit their jobs to pursue a business venture in an area they perceive to have potential.

This category is the largest among early stage entrepreneurs in Uganda at 80.8%. Coupled with the low fear factor of 12.6% more Ugandans are likely to pursue opportunities once they identify them.

Improvement Driven Opportunity; Is Percentage of individuals involved in early-stage entrepreneurial activity who (1) claim to be driven by opportunity as opposed to finding no other option for work; and (2) who indicate that the main driver for being involved in this opportunity is being independent or increasing their income, rather than just maintaining their income.

This category ropes in most of those employed people who have a business on the side. Lately there is a craze for farming and many corporate leaning employees are purchasing land and investing in crop and animal husbandry. 54.3% of early stage entrepreneurs are in this category.

The study however went ahead to come up with a Motivational Index which is a ratio between the necessity driven entrepreneurs and improvement driven entrepreneurs to help understand better the entrepreneurial capacity of a country. A high motivational index indicates a high share of improvement driven entrepreneurs that brings more long term and ambitious expectations related to the venture. Uganda’s score of 2.9 is midway the range and puts us out of the bracket of countries where businesses are mainly started out of necessity. Countries like India, Cameroon, Philippines, South Africa, Iran, Croatia, Jamaica are tending towards the motivational index of 1.0 or even lower hence pointing to some challenges that need to be addressed in their economies.

To the doubters out there, Uganda is actually faring well in the entrepreneurial space and there is still alot more to be achieved. Cease criticising blindly and start making an effort to become one of the entrepreneurs who want to have a piece of a pie.

Imagine this, by the end of this decade, ours will be a nation of 40 Million mouths to feed and the East African region will likely have more than 100 million mouths to feed. If you processed just one of the many foods we have richly growing and targeted only One Dollar from only 10% of that population by 2020, how rich do you think you can be?

Start that business.

Additional information form the Global Entrepreneurship Monitor 2014 Global Report.

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