Tag Archives: business

Is Mobile Money Tax saga evidence that amateurs are running Uganda’s economy?


For a number of years, I used to religiously contribute and give a commentary on the budgeting process for Uganda. At that time I was fully convinced that failure to participate would mean failure to see the change I want. However, over time, as I got a chance to read the Auditor General’s reports that showed how the Government was spending our money versus the budgeting, I was alarmed. Most Government departments struggled to get even 50% of their allotted budgets. For some departments, even 30% was a miracle, yet you had others that not only got all their money but were even given supplementary allocations.

This was the first indication to me that probably we have either hopeless systems in place or clueless technocrats running the Ministry of Finance. Come 2018, the same technocrats came up with a tax on Mobile Money Transactions. Using armchair calculations with the misguided belief that the economy runs in a vacuum, they simply extrapolated the amounts of money transacted on the Mobile Money platform and salivated at the prospect of getting a mere 1% of that. Very typical of simpleminded brains.

Without wasting time, they employed the services of their Ministers who in a typical manner of “act now and think later” went ahead to become the poster boys of this tax. Matters were further worsened by the appalling nescience (cluelessness) of our Parliamentarians on matters pertaining the economy. Numerous submissions were made by different industry players and consumer organisations but like cows headed for the abattoir, the MPs couldn’t listen.

Screen Shot 2018-08-02 at 09.32.29On July 2nd, I tweeted thus, “when you see a cow excitedly walking into an abattoir, simply because it has seen other cows there, just buy yourself a packet of popcorn and get ready to watch the unfolding soap.”

For those that were pushing me to say something on this matter, there-in lies the reason I took this long. Knowing that there was a Telenova unfolding, my preference was to first watch the amateur actors do their thing.

A fortnight into the month of July, Hon. David Bahati the Minister of State (Planning) in the Ministry of Finance, Planning and Economic Development, excitedly told the nation how the Government had collected UGX 5 Billion in Mobile Money (MM) tax during the first week of its implementation. Honestly, watching him say that on national Television, I could see a typical pseudologist. He conveniently avoided sharing the Tax revenue message in context of the bigger MM picture. He mentioned nothing about the drop in transactions and how it translated into numerous job losses among other things.

We have now heard from the Bank of Uganda how during the first two weeks of the MM tax implementation, transactions dropped by UGX 672 Billion. Compare this to the 5 Billion that the minister was hysterically fronting as a measure of success for the tax. This reminds one of the adage Garbage In Garbage Out (GiGo).

While I am a proponent of a tax compliant citizenry, I’m not impressed by the topsy-turvy (kifuula nnenge) approach in which our economy is being run. Honestly speaking, we have reached where we are largely as a result of mere luck, donor good will and proceeds of local as well as global corruption. Over the past decade or so, genuine economic growth seems to have eluded us.

This Ministry has simply failed to oversee a turn around of this economy with the aim of making it more vibrant. Apart from knee-jerk responses to pertinent issues that arise, there seems to be a well calculated culture of gambling perpetrated by the office bearers.

Over the past decade, the number of Ugandans that have been pushed out of legitimate business engagements has soared. We could always choose to be wishy washy about some of these things and blame them entirely on poor management skills but how do you explain the massive closure of most locally run businesses? When genuine tax payers have to compete with a corrupt elite whose businesses never get to pay tax, the end result is closure of the genuine guys and lower revenue collection for the government.

The big headed mindset that the ministry technocrats have which aims at merely appeasing the President while letting everyone else go hang is being tested right now. They have always thought that they can bulldoze their way into anything but this time round, Ugandans know better than tolerate bull-shit.

While I know it is a culture of our government to reward incompetents at the expense of the competent, I still call out to the powers that be requesting them to do a total shake up of the Ministry of Finance. Starting with the line ministers all the way down to the various technocrats, heads need to roll. There is nothing much these busy bodies are doing to advance this economy apart from politicking and being transaction advisers to investors who reward them privately. It’s a pity that anything outside the docket of security hardly attracts the serious scrutiny of the Head of State but the more he continues with this aloof approach, he just might wake up when it’s too late. Our economy shall be in shambles with no one to tax.

As a parting shot, I believe something is definitely not right with the way our Telecom players are making tax declarations and in this regard, I am a self confessed supporter of efforts by the Government to establish ways of getting to the bottom of this matter. A look at the kind of charges we pay for MM transactions leaves one wondering what the actual cost is for a mere transfer of bits and bytes over a network that is being utilised for many other services too.

James Wire is a Business and Technology Consultant based in Kampala, Uganda
Follow @wirejames on Twitter.
Email lunghabo [at] gmail [dot] com

Bad Email marketing by Entrepreneurs


As a fervent user of email, I do check my messages nearly every thirty minutes or even less. However, I came across an email that I thought was important to share since it gives us a lot to learn from as Small Business owners.

Due to the financial limitations of many start-up entrepreneurs, there is usually a need to improvise when it comes to attending to the different aspects of the business. As the founder, you’re probably the Marketing Manager, Operations Manager as well as Customer Service Representative.

In this regard, I received an email from a one Frank that read as follows (Copied verbatim):

****

Subject: Hello Beloved

My name is Frank and i am the CEO of Happi-Tech Enterprises , An uprising IT srervice providing Enterprise. we do operate under the following caompanies,

* happi-Tech computer center

This company focuses on sell of laptops and computers for both individual and computer maintenance plus repair.

*happi-tech incoporation.

-website designing

-It security and information privacy.

-Development of systems.

*happi-Tech cyber academy

-Training in Information Technology .

We aree always willing to serve you at the best of our ability. Contact us on +256752XXXXXX for more information

****

There is a lot we can learn from this email about, How not to market using Email. These are the flaws I noticed in the communication:

Subject

Hello Beloved” is the subject he used. The minute I see such a subject, I suspect one of the following;

  • A religious email from someone I know or
  • A con man’s email like the Nigerian 419 scam mails

Quickly, I looked at the sender’s name and realised that it was unfamiliar. This immediately led me to regard it as spam.

Lesson – A business marketing email cannot be addressed with such a subject. There are better subjects like “Introducing Happi-Tech Group of Companies”

Email List

Screen Shot 2018-07-29 at 13.20.33Frank went ahead to put his entire email list in the To field of the email thereby making it visible to every recipient of the email. This is an abuse of the privacy of his recipients. First of all, we do not know each other as the recipients. Secondly, I do not know the sender. Thirdly, he gives an opportunity to a spammer to harvest our addresses and use them to send us useless content.

Lesson – Respect the people you are marketing to by being conscious about their privacy. If you can’t send personalised and tailored emails, at least put their email addresses in the Bcc (Blind Carbon Copy) field of the email. The recipients shall only see the sender’s email address.

Language

Did you see the kind of English used? Right from spellings to punctuation and grammar. There were lots of issues. It is hard to believe that a CEO authored that email.

Lesson – If you choose to use English, write good English. However good your services may be, the fact that your english was written poorly turns off any potential customer like me.

Focus

What is the focus of the email? He wrote the names of the three companies they operate as and outlined the services offered by each. Did he expect all recipients to understand these services as listed?

Even technical people would have a challenge because some of the areas listed can be broad. Take the example of, Training in Information Technology.

Lesson – Any Marketing email should have a very specific focus in order not to lose the plot. If you have many things you want to convey, probably provide an internet link that details that information instead of trying to put all of it in an email.

Legitimacy

Right from the name and email address used, the Subject as well as the information written, there was nothing much to show that it was a legitimate email. I read it till the end in a hesitant manner and it is only the fact that the sender put his mobile phone number that I thought, Maybe!!!

Lesson – An operation involving a group of companies like this one cannot merely be run using a gmail address. It waters down a lot of what you are trying to achieve as an entrepreneur. It is most likely to end up in the SPAM folder of someone’s email. In fact, I wonder how it escaped mine.

Call to Action

What action does he want to be taken by the recipient after reading the email? He wants me to call, but for what? I hardly understand exactly what they do considering that most of what was listed were just highlights of potentially broad service areas. I saw no justifiable reason to call him in case I already have a provider of similar services.

Lesson – If you focus your email well, it becomes easier to come up with a call to action that the recipients can act upon. Calls may come through out of need or curiosity and that implies that you should be ready for the next stage of selling.

Identity – From the email, it seems like the company is Frank and vice versa. This is not a good sign especially if he wants to tap big customers who prefer to rely on a provider that is sizeable enough to take on the heavy load of work. One man entities are usually feared since any harm that comes upon the individual could mean disaster for the service recipients.

Lesson – It is important to brand your business independently of you the individual. This gives it a life of its own to the extent that as you grow and get more staff, they too can comfortably execute work without your direct presence.

Now that we have seen what went wrong with Frank’s email pitch, below is a proposal that I came up with. Just maybe, by comparing, you shall be in a better position to tell the difference and which of the two emails would yield better results.

*****

Subject: Introducing Happitech Group

Dear Mr. Oribadri

I am reaching out to you from Happi-Tech Group of companies to establish if I can have a discussion with you or someone at Oribadri Technologies regarding our Information Technology (IT) Services.

At Happi-Tech, we have had the opportunity to work with some of the leading brands in East Africa to design, deploy and maintain various IT services and products.

Some of the notable challenges we have been able to address include among others;

  • The lack of organisational IT Security Policies
  • The need for secure corporate networks
  • The lack of skills in: Cyber Security, Social Media use, Desktop publishing and Online content management.

Does your organisation experience some of these challenges? Do you anticipate any of them in the near future?

If you do, kindly let me know whether you’re open to setting up an appointment to discuss this further.

Kindly revert on the email address used or call me up on 0756XXXXXX.

Many thanks for taking time to read this email.

Yours Sincerely

Abuga Androa

CEO

Happi-Tech Group of Companies

www.happitechgroup.com

******

Happy Email marketing. Feel free to share even better ways of handling email marketing for start-ups.

James Wire is a Business and Technology Consultant based in Kampala, Uganda
Follow @wirejames on Twitter.
Email lunghabo [at] gmail [dot] com